Project
Overview
This project integrated Nexo with The Tie, combining Nexo’s trading platform with The Tie’s advanced crypto analytics.
Task
Design new analytics section for NEXO PRIME, turning The Tie’s data into clear, actionable insights for professional traders.
Outcome
- 87% of the users started the free trail.
- 33% of the users subscribed after the free trail.
Overview
Challenge
There was a large amount of meaningful data to surface, so the challenge was prioritizing what would be most valuable to traders. The primary goal was to bring users to this page and confidently guide them into the trading panel. I focused on providing actionable insights that helped traders quickly understand market conditions and form a clear bias for the day.
Strategy
Design a main analytics dashboard, detailed asset page, custom alerts, and a trial-to-subscription flow.
Since this was the first integration of its kind, we took a soft-launch approach. We exposed users to the full value of The Tie insights upfront, allowing them to experience the depth and impact of the data before introducing a subscription prompt.
Core Team
[ 1 ] - Designer (Me)
[ 1 ] - Product Manager
[ 1 ] - Back End Engineers
[ 1 ] - Front End Engineers
Pages
Dashboard
After logging in, users were presented with a banner positioned in the center of the screen that introduced and promoted the new Insights section.
The banner and notification dot above the Insights tab were sufficient to capture user attention. It was important to visually align the banner with the dashboard to preserve the slick and professional look.
Insights
The page delivered a wide range of signals tailored for both day and swing traders. We started with a high-level screener for quick scanning, then progressively revealed more in-depth analysis as users moved to the right. Metrics such as Twitter Volume, 7D TVL change, and 1H Exchange flows helped traders quickly assess market momentum and form a short-term bullish or bearish bias.
Given the crypto context, I was able to introduce more vibrant colors and experiment with more expressive bar chart designs.
Asset Page
Each asset on the dashboard had its own dedicated entity page, allowing space for deeper analysis and context. These pages included signals such as Exchange Net Flow (1H timeframe), on-chain ownership, and on-chain transaction activity, giving traders the data they needed to assess market behavior and make more informed decisions.
This page turned out to be both slick and informative, revealing progressively deeper fundamental analysis as users scroll.
Alerts
One of the most powerful features introduced with this integration was the alert system. Traders could set notifications based not only on trading volume and price change but on key triggers such as Social Volume and On-chain Activity, allowing them to stay informed of meaningful market changes without constant monitoring.
Alert creation uses a drawer pattern, enabling consistent reuse for creating, editing, and deleting alerts.
Alert Management
Alongside the alerts, we needed a clear way for users to log, monitor, and modify them. This design fit naturally into the existing drawer pattern, making alert management easy to access.
Asset Page: Showing "Create Alert" drawer slide form the right.
Subscription Flow
Subscription Page
After the free trial we needed a subscription page. To provide more information about the service and allow users to subscribe.
After subscribing, the experience was simple and clear, with "automatic renewal" and "subscription cancellation" clearly visible and easy to manage.
Pay Wall
Because users were already logged into their accounts, subscriptions could be completed in a single click—without requiring any additional fiat card details.
The crypto space enables the creation of cohesive payment flows, and this paywall reflects that—clean, clear, and straightforward.
Outcome
Results
Learnings
Never make compromise with the quality of your product.
Because this was an integration with an external partner, the frontend was owned and delivered by The Tie. They provided the code, which we embedded via iframes on our side. This required close coordination with engineering teams from both Nexo and The Tie.
I worked across both teams to align on requirements, managed communication around security constraints (which required maintaining two separate files), and ensured the final implementation met a pixel-perfect standard. The setup introduced challenges ranging from technical limitations to attempts at cutting corners or compromising on visuals, but through active async communication, clear annotations, and continuous feedback, we delivered the intended experience without sacrificing quality.
Utility -> Usefulness -> Looks
2026